{"id":805,"date":"2015-10-26T05:10:08","date_gmt":"2015-10-26T05:10:08","guid":{"rendered":"http:\/\/www.budgetpromotion.com.au\/blog\/?p=805"},"modified":"2015-10-26T05:10:08","modified_gmt":"2015-10-26T05:10:08","slug":"plan-to-succeed-at-trade-shows-with-promotional-giveaways","status":"publish","type":"post","link":"https:\/\/www.budgetpromotion.com.au\/blog\/plan-to-succeed-at-trade-shows-with-promotional-giveaways\/","title":{"rendered":"Trade Show Planning"},"content":{"rendered":"<h2>Plan to Succeed at Trade Shows with Promotional Giveaways<\/h2>\n<p><a href=\"http:\/\/www.budgetpromotion.com.au\/blog\/wp-content\/uploads\/2015\/10\/promotional-keyrings-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-811\" src=\"http:\/\/www.budgetpromotion.com.au\/blog\/wp-content\/uploads\/2015\/10\/promotional-keyrings-2-300x285.jpg\" alt=\"image of 4 promotional keyrings\" width=\"300\" height=\"285\" srcset=\"https:\/\/www.budgetpromotion.com.au\/blog\/wp-content\/uploads\/2015\/10\/promotional-keyrings-2-300x285.jpg 300w, https:\/\/www.budgetpromotion.com.au\/blog\/wp-content\/uploads\/2015\/10\/promotional-keyrings-2.jpg 316w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>It&#8217;s a strange thing attending a promotional products fair and sifting through all the paraphernalia on offer to help market other people&#8217;s businesses and clubs. It&#8217;s not as though we don&#8217;t have enough <a title=\"promo giveaways\" href=\"http:\/\/www.budgetpromotion.com.au\/promotional-giveaways\/\">promotional giveaways<\/a>, samples and test products adorning our office walls&#8230;.<!--more-->That&#8217;s not an issue for most businesses and I feel I need to dispel the myth that promotional products are &#8230;well&#8230;landfill!<\/p>\n<p>The secret in choosing what to brand and offer at your stand at a Trade Show stand is to understand your customer or client. There&#8217;s no point choosing\u00a0branded wine glasses for your teetotal customers or printed notepads for a room full of Millenial youths who soley use their laptops!<\/p>\n<p>If you do your market research and offer something of real, tangible value to your people or prospects, you&#8217;ll be guaranteed ownership and usage, and exposure to your branded message.<\/p>\n<p>Being <strong>out of touch<\/strong> with your customer base even at this level is enough to alienate potential business &#8211; <em>can you afford to do that?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plan to Succeed at Trade Shows with Promotional Giveaways It&#8217;s a strange thing attending a promotional products fair and sifting through all the paraphernalia on offer to help market other people&#8217;s businesses and clubs. It&#8217;s not as though we don&#8217;t have enough promotional giveaways, samples and test products adorning our office walls&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17,15,53],"tags":[41,32,27,63,33],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-business","category-giveaways","category-promotional-items","tag-branding","tag-conferences","tag-events","tag-giveaways","tag-shows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan to Succeed at Trade Shows with Promotional Giveaways<\/title>\n<meta name=\"description\" content=\"It&#039;s not as though we don&#039;t have enough promotional giveaways, samples and test 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