Promotional Confectionery – Cures All
I’m not a massive lolly honker but I do like the occasional jelly bean. Recently while recovering from a rather nasty and traumatic eye operation, a parcel arrived from overseas from my sister containing a massive jar of jelly beans with a label “Dad’s Medicine”. And I’ve been very good at taking my medicine – just a small handful every day for a few weeks now and my recovery is going well.
Normally though as an adult, I don’t buy sweets but will smile graciously and eat them if given.
So that then leads me onto their use as a promotional product. Promotional Confectionery as it is known in the trade is the ideal low-cost gift whether at Conferences and Trade Shows or as anniversary gifts like Easter or Xmas. By printing your organisation’s logo and key message, you’re able to brand the packet and be known for your generosity.
My sister personalised the Jelly Bean “medicine” thus making a generic product into a unique gift – there was care and consideration implied and her careful selection and planning was all the more realised – the product “spoke to me”.
And that’s the kind of interaction you can experience with promotional product, especially when you are specific with your message…. eg. “Energy Replacement Pills for a job well done on the A45 project – you folks help make a better us.”