Since the invention of the computer, consumers have been voraciously consuming this product as the world have utilized this incredible tool to catapult the human race into the next millennium on the back of a wave of developing technology. The great scientist Charles Darwin is famous for his belief that it is not necessarily the strongest of the species that survives but the species that are the most adaptable to change. This holds true for industry as well, and in business at no point since the industrial revolution has this been more true than in todays ever-changing market. By now savvy companies in all markets have become aware of the power of digital media and platforms as well as their need to embrace them and have a large digital component in any marketing campaign.
Especially since the dawn of the internet, online trading is fast becoming the preferred base of the vast majority of start-up companies and indeed many established companies as factors such as a low overhead, huge accessibility and a constantly growing potential client base have come into play. By being able to reach and utilise these platforms, online companies are fast dominating the market in just about every section of the marketplace, with a few notable exceptions such as the mining industry and the resources sector.
Companies must adapt to survive. If we follow the theory of natural selection it tells us that no matter what the subject, whether it is a start-up company, an industry leader or anything in between, this entity must be open to the idea that established protocols can become out of date and irrelevant in todays market, and this is especially true for marketing systems, as clients and customers become more and more jaded with established marketing etiquette. So consider shopping or trading online, as this may be the catalyst for your company to really grow.